About Step UP!

In the wake of the wholesale theft of sims and content over the weekend, like many people we wanted to do something about it – and also about all the other content theft that we have been fighting for so long – in the Content Creators Association and in magazines and on TV shows.

Since then we’ve talked – and have come up with the idea of the Step Up! campaign, a campaign centred on a special day of action that everyone can become involved with, and that can empower and inform people.