Step UP!

Make your voice heard about Content Theft

New Step UP! video launched

Thanks to Toxic Menges – who worked incredibly hard to shoot and edit this – we now have a great new Step UP! Public Service Announcement (PSA) video.

This one focuses primarily on plausible rogues who will try to sell you stolen content in stores.

Thanks also to Lumiere Noir, who has loaned us the land (and is building a fantastic headquarters for us) and to CaSimone Aquitaine who created the wonderful Mall, as well as Aisling Sinclair who acted as store dresser and Pooky Amsterdam, who tirelessly marshalled the actors!

Thanks also to all the people who took part in the video.  There is more material available, and we hope to make some further information videos later on.


October 23, 2009 - Posted by | Step Up! Campaign


  1. I’m Nima Benoir and I’m Stepping UP!
    Great video! Keep up the fight! :))

    Comment by Nima B. | October 29, 2009 | Reply

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