Step UP!

Make your voice heard about Content Theft

Keeping it Simple with Step UP!

Step UP! logo

Step UP! logo

Right from the start of Step UP! we have said that Step UP! Day will be November the 5th, and that to support Step UP! on that day no-one uploads anything to the grid, that people wear the Step UP! ribbon to show support, and that they hold or attend Step UP! parties to celebrate content creation.

Those are still our objectives.

We are NOT calling for a boycott of selling or buying – and we hope that people will continue to blog, plurk and twitter to let everyone know that it’s Step UP! Day!

There has been some confusion as another group, Artists’ Voice, IS calling for a 48 Hour boycott of uploads, selling, buying and blog posts – and several blogs and chats have confused the two campaigns.  We are delighted that there is such interest in opposing content theft, and we wish them well with their planned protest.

But we are not asking people supporting Step UP! to do anything more than we originally asked.  The objectives of Step UP! remain the same.

November 1, 2009 - Posted by | Step Up! Campaign


  1. wow what a load of tripe over a game , if only you people could get serious oversome world issue i bet you could solve it in a flash , ive never played SL found this link looking for a leukemia site , somehow your problem and leukemia dont appear in the same boat do they

    Comment by Angel of mercy | November 2, 2009 | Reply

  2. As you have never visited the Second Life world, perhaps you don’t realise how important the issue of intellectual properties rights is – not just in Second Life (which isn’t a game) but throughout the digital media. What happens here today will have an impact on you life tomorrow.

    And perhaps you also don’t realise how much time, money and effort Second Life residents put into raising money for Cancer Research. I suggest you take a look at:,, or, above all, this: In 2009, Second Life residents raised over a quarter of a million US dollars for the fight against cancer – and a lot of that was raised by people making virtual goods.

    Comment by primperfect | November 2, 2009 | Reply

  3. Point One:
    As primperfect said, Second Life isn’t a game, it’s a virtual world or platform that is used by many people in many different ways. There are many games within it that can be played, though.

    Point Two:

    We spend hours and hours of in-world time raising money for many different charities. Cancer research is just one of them.
    Second Life allows us to use our imaginations and find creative ways to stimulate people to donate to worthy causes.
    Our love of virtual worlds does not mean we lose touch with the real world. Thank you! 🙂

    Comment by Ever-changing Avatar | November 2, 2009 | Reply

  4. Don’t engage with the ignorant. SL is not a game.. true.. it has been found NOT to be a game by various courts.

    yes, we do raise money for cancers of varying kinds and yes the grid includes many r/l based cancer and other illness related organisations who have established outreach, counselling, self-help groups, fundraising and other projects.

    You see… some people actually undertake valuanble community outreach work here and to devalue the many thousands of dollars, personal time people in sl dedicate to these worthy causes is a little naff. Oh and while you are at it – perhaps try convincing the Relay for Life, Multiple Sclerosis, Make a Wish Foundation, Alcoholics Anonymous, American Cancer Council etc etc etc that what they receive is not ‘real’.

    and btw ‘angel of mercy’ yes, many of those contributing also DO have serious illnesses.

    Comment by raphaella Nightfire | November 3, 2009 | Reply

  5. Now back to the issue at hand.. the theft of web and content creator goods…

    Comment by raphaella Nightfire | November 3, 2009 | Reply

  6. Troll comments aside… Thank you for clarifying that Step Up has nothing to do with AV or its attempt to take over the 5th with its over the top gestures.

    Comment by Roblem Hogarth | November 3, 2009 | Reply

  7. It’s great that this campaign is around to highlight a serious issue and to celebrate the artists rather than punish them. I’ll certainly be mentioning this campaign at the opening of our Winterstock festival on Nov 5th.

    Comment by Ewan Mureaux | November 4, 2009 | Reply

  8. ty for the kiosk with info – many of my customers have no idea about content theft and it was a great opportunity to send this out – i will not be uploading on today in support of your initiative.

    Comment by swaffette Firefly | November 5, 2009 | Reply

  9. Well i took someones advice and went and had a look in the first five minutes i was harrassed by a naked man with a massive appendage got asked if i was really a female
    went to look at some shops and was told i wasnt an adult until i filled out some age thing or another asking why i was told i could be under 18 and i needed it to go to a sex sim
    as for raising money for cancer research ok well done
    but i think your all a bunch of sexual deviants if what happend in the first 10 mins is to go on, as for the content theft issue i went to a club and first thing i heard was Robbie williams new album which hasnt been released as yet
    sorry but this lady is writing to her MP and local paper about the dangers of this game

    Comment by Angel of mercy | November 5, 2009 | Reply

    • Angel, sorry your experience was less than stellar. SL is a Social Network of the Future that can be very wonderful on all sorts of levels. This site here is about keeping our creations from being pirated and although you may not care, we all do. Please take some time to research the Second Life community and I hope you can take time to read other blogs setup by various charities that have a presence in SL and are supported by many many creators and residents.

      Comment by Argus Collingwood | November 5, 2009 | Reply

    • I am very sorry that this was your experience, Angel. If you want to see the BEST of Second Life instead of the worst, contact me at and I will take you on a tour to show you some of the amazing work being done here by groups like Contact A Family, and the American Cancer Society, educational sims teaching people about 1st World War poetry, or Macbeth, or take you to watch dragons flying or mermaids swimming.

      Second Life is filled with awesome things created by the residents. There are jerks here, just as there are in the real world, and I am sorry you encountered them. But there are many, many more people doing amazing things. And I’ll be happy to include your local paper and your MP on the tour as well!

      Comment by primperfect | November 5, 2009 | Reply

    • Guys this is a really obvious troll, don’t feed it.

      It should take anyone that has never been to SL at least 1/2 hour to find their way off orientation island alone. You couldn’t have this many things happen to you in 10 mins if you planned it. -shakes head-

      Comment by Roblem Hogarth | November 6, 2009 | Reply

    • Moron troll. Ignore him/her/it.

      Comment by knr | November 6, 2009 | Reply

  10. […] can get a bit of more information on their official blog or join the Ning community. I’m adding here some of the information that has been circulating […]

    Pingback by Gwyn’s Home » Blog Archive » Step UP! day is today | November 5, 2009 | Reply

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